
Yesterday’s announcement from the White House marked a major escalation in global trade tensions. On what the administration is calling “Liberation Day,” President Trump introduced sweeping new tariffs on imports from key trading partners including China, the EU, Japan, India, and more — some as high as 50%. These tariffs are based more on trade imbalances than policy, and they land with little distinction between allies and adversaries. The result? A broad-based tax on imported goods that will likely raise prices for consumers and add new strain to the global economy. Markets have already reacted, and international leaders are signaling retaliation.

There are some potential upsides:
- The tariffs could be used as leverage to bring trading partners to the table and secure more favorable terms for U.S. businesses.
- They may accelerate the reshoring of manufacturing, reinvigorating domestic production and job growth.
- If trade volumes hold, the tariffs could raise significant tax revenue, offsetting some fiscal pressures.
But the risks are real:
- The U.S. risks becoming economically isolated, making it harder and more expensive to access global markets.
- Consumer prices are likely to rise, with corporate margins under pressure and market volatility increasing.
- Global recession risks have ticked higher, and most economic forecasts are now in question.
How we’re navigating this for client portfolios:
- We’ve remained diversified and defensive across asset classes to reduce concentrated risk.
- In contrast to many of our peers, we have consistently been allocating to income-generating assets like fixed income — a category that has outperformed over the last five months, breaking from the high-correlation environment of the last two years.
- Where prudent, we’ve invested in non-correlated alternatives, with a focus on strategies targeting modeled yields above 10%.
Those last two points are acting as a ballast against the storm in equities that’s currently raging — helping to steady the ship while the market finds its footing. We’re watching developments closely and will continue to adjust with discipline and care as this unfolds. Contact us today if you want to learn about how you can position your portfolios for the uncertainty.
Please feel free to reach out with any questions.
Your Ceva Advisors Team
This article is produced by Ceva Capital dba Ceva Advisors. The information contained in this report is informational and intended solely to provide educational content to our clients and other readers that we find relevant and interesting. Opinions expressed are just that, and are current only as of the data of publication Nothing in this document should be construed as investment advice; we provide advice on an individualized basis only after understanding your circumstances and needs. Information provided comes from sources we believe are reliable, but accuracy is not guaranteed.




